“India is among the top ten countries globally for books and is the third largest market segment for English books,” according to Sanjeev Jha, Indian Director of Kindle content.
Backpacking
through Jaipur or taking a calm vacation down south in Goa on a beach, has
probably gotten a lot easier for book enthusiasts.
Amazon.com,
Inc. commenced a subscription service in India earlier in September 2015, with
over 3 million e-books available for digital downloading – for just rupees 150
per month (equivalent to three dollars per month).
India’s
largest business newspaper Mint, reported that the E-commerce giant
Amazon, has pushed its Kindle devices in India – spending more than three-million-dollars
on marketing campaigns. Penguin Random house and Harper Collins has remained
out of the subscription service. However, copies from Indian publishers such as Rupa, Arihant, Westland,
Orient, Grapevine, Jaico and Srishti are available for downloading.
Jha says the Indian
eBook business is growing 200% year-on-year; with biggest categories are
Literature & Fiction, Business & Economics, Biographies, Children’s
Books and Mythological and religious books in that order.
Amazons success in
efforts to reach a connected modern India, is another venture to compete with
fellow local businesses such as Flipkart and Infibeam Inc. - who are also planning to release the
same subscription service with perhaps different strategies.
Follow
the hashtag #WeAreTheReaders to keep up with the Amazon Kindle in India.
Written by Xavier Rodrigues
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